Naslov
Image of Croatian Consumer Products

Autori
Ozretić Došen, Đurđana ; Devila, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EMAC Regional Conference - Marketing Theory Challenges in Emerging Societies - MTC4 / Bauer, Andras ; Agardi Irma - Budimpešta : Corvinus University of Budapest, Marketing and Media Institute, 2010, 195-201

ISBN
978-963-503-419-2

Skup
EMAC Regional Conference - Marketing Theory Challenges in Emerging Societies - MTC4

Mjesto i datum
Budimpešta, Mađarska, 24.09.2010. - 25.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian consumer product image; Croatian consumers

Sažetak
The aim of this paper is to establish the image of domestic products in the home market. The topic of research is the image of Croatian final consumption food products (ice-cream) among the consumers in the Republic of Croatia. The image of Croatian products was estimated, resulting in the findings which are relevant to the consumer opinion of the quality and consumption of domestic products. The paper consists of introduction, review of previously cited relevant sources, explanation of the research methodology, presentation and interpretation of its results and conclusion. Two hypotheses were tested. The results show that the image of Croatian products in Croatia is very good ; consumers are inclined to buy domestic products, the country of origin of the products they buy is important to them while their consumer behaviour reveals the influence of patriotism and ethnocentrism. The conclusion is that Croatian consumers will favour a domestic product of good quality over a foreign product of the same quality.

Izvorni jezik
Engleski

POVEZANOST RADA