Pregled bibliografske jedinice broj: 479979
Development of Marketing in Croatia
Development of Marketing in Croatia // Marketing in the Emerging Markets of Central and Eastern Europe / Marinov, Marin (ur.).
Hampshire : New York (NY): Palgrave Macmillan, 2005. str. 92-115
CROSBI ID: 479979 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Development of Marketing in Croatia
Autori
Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Marketing in the Emerging Markets of Central and Eastern Europe
Urednik/ci
Marinov, Marin
Izdavač
Palgrave Macmillan
Grad
Hampshire : New York (NY)
Godina
2005
Raspon stranica
92-115
ISBN
1-4039-4750-3
Ključne riječi
Marketing, Croatia
Sažetak
The chapter analyzes the development of marketing in Croatia during the first decade of the country’s independence. Particular attention is paid to the complexities of macro- and microeconomic environments their radical change since 1991, and to current marketing practices and the areas in which marketing may be able to boost the internationalization of the Croatian economy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
