Naslov
Hotel website evaluation – Case of Croatian top hotels

Autori
Spremić, Mario ; Strugar, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Znanje in poslovni izazivi globalizacije / Merkač Skok, Marjana ; Cingula, Marijan - Celje : Fakulteta za komercialne in poslovne vede, Celje, 2010, 381-395

ISBN
978-961-6603-94-2

Skup
Knowledge and business challenge of globalisation : proceedings of the 1st International Scientific Conference

Mjesto i datum
Celje, Slovenija, 12.11.2009. - 13.11.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism; hotel web sites quality; survey; Croatia

Sažetak
The growing importance of tourism industry in world economy reflects on tourism growing importance in Croatian economy as well. Tourism industry represents one of the areas in which Internet technology has a significant influence changing some of the key industry premises. Hotel website offers new opportunities for hoteliers. But it is essential to hoteliers to evaluate their web presence and to compare their quality with competition in the marketplace. This paper presents the evaluation of the Web sites of Croatian high class hotels and their content. The study results show that management of Croatian top hotels is still using Web and Internet technology for presentation purposes solely and there is no conscious that its content needs to be managed well. It is obvious that Internet is still not adequately understand, accepted and integrated within hotel management in Croatia. The absence of the very basic information about the hotel and their offer, e-mail form request for reservation information illustrate this hotel management attitude.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA