Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 474482

What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia


Cerjak, Marija; Mesić, Željka; Kopić, Marko; Kovačić, Damir; Markovina, Jerko
What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia // Journal of Food Products Marketing, 16 (2010), 3; 278-292 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 474482 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia

Autori
Cerjak, Marija ; Mesić, Željka ; Kopić, Marko ; Kovačić, Damir ; Markovina, Jerko

Izvornik
Journal of Food Products Marketing (1045-4446) 16 (2010), 3; 278-292

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
survey; organic food; consumers; motivation; satisfaction

Sažetak
Knowing consumers' wishes is an important condition for making an efficient sales concept. The goal of this article is to determine the consumer attitudes about organic food, their buying motives, and satisfaction with the offer of organic food products in the markets of Croatia, Bosnia-Herzegovina, and Slovenia. Comparing data collected for three countries will give insight into common and specific characteristics of these markets. Data were collected using consumer survey of organic food in three capitals (Sarajevo, Zagreb and Ljubljana). Respondents in all three countries have a positive attitude toward organic food. The most important motives for buying organic food products in Croatia and Slovenia are the health value of organic food and care for the environment, and in Bosnia Herzegovina it is the idea of return to nature, health value and safety of organic food products. In many characteristics there are no significant differences among consumers in these markets. Similarities among consumers and their geographic vicinity make it possible to create similar marketing strategies for organic food products in these markets. That is especially important for large organic food producers since these are relatively small markets.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija



POVEZANOST RADA


Projekti:
178-1782223-0530 - Tradicijski specijaliteti u funkciji dohotka seljačkih gospodarstava

Ustanove:
Agronomski fakultet, Zagreb

Profili:

Avatar Url Marija Cerjak (autor)

Avatar Url Željka Mesić (autor)

Avatar Url Marko Kopić (autor)

Avatar Url JERKO MARKOVINA (autor)

Avatar Url Damir Kovačić (autor)

Citiraj ovu publikaciju:

Cerjak, Marija; Mesić, Željka; Kopić, Marko; Kovačić, Damir; Markovina, Jerko
What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia // Journal of Food Products Marketing, 16 (2010), 3; 278-292 (međunarodna recenzija, članak, znanstveni)
Cerjak, M., Mesić, Ž., Kopić, M., Kovačić, D. & Markovina, J. (2010) What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia. Journal of Food Products Marketing, 16 (3), 278-292.
@article{article, author = {Cerjak, Marija and Mesi\'{c}, \v{Z}eljka and Kopi\'{c}, Marko and Kova\v{c}i\'{c}, Damir and Markovina, Jerko}, year = {2010}, pages = {278-292}, keywords = {survey, organic food, consumers, motivation, satisfaction}, journal = {Journal of Food Products Marketing}, volume = {16}, number = {3}, issn = {1045-4446}, title = {What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia}, keyword = {survey, organic food, consumers, motivation, satisfaction} }
@article{article, author = {Cerjak, Marija and Mesi\'{c}, \v{Z}eljka and Kopi\'{c}, Marko and Kova\v{c}i\'{c}, Damir and Markovina, Jerko}, year = {2010}, pages = {278-292}, keywords = {survey, organic food, consumers, motivation, satisfaction}, journal = {Journal of Food Products Marketing}, volume = {16}, number = {3}, issn = {1045-4446}, title = {What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia}, keyword = {survey, organic food, consumers, motivation, satisfaction} }

Časopis indeksira:


  • Scopus


Uključenost u ostale bibliografske baze podataka::


  • CAB Abstracts
  • Gale Cengage: Business ASAP, FoodlineWeb, OCLC ArticleFirst & Electronic Collections Online, Wilson Business Abstracts, EBSCOhost Products





Contrast
Increase Font
Decrease Font
Dyslexic Font