Naslov
Golf as part of the additional hotel offer

Autori
Jeremić, Zoran ; Nikolić, Gordana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Fourth Biennial International Congress Hotelplan 2009 - Hospitality and tourism - Holistic approach / Vićić, Slavoljub - Beograd : The College of Hotel Management, Belgrade, Serbia, 2009, 878-884

Skup
The Fourth Biennial International Congress Hotelplan 2009 - Hospitality and tourism - Holistic approach

Mjesto i datum
Beograd, Srbija, 22.04.2010. - 23.04.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
golf ; hotel ; offer ; tourism ; destination ; quality

Sažetak
Golf is one of the most developed and most commercialized sports today. Golf market analyses show that golf has become a necessary part of the tourist offer, in Europe as well as in the rest of the world. As is it now perfectly normal that every hotel offers different sport activities, there is a growing trend in the world to develop golf courses as an additional offer. The existence of golf courses in hotel vicinity has for many tourists become important in decision making - which destination to choose for their vacation. Most people relate the notion of golf to exclusivity and quality. In this way, a certain hotel gets the image of quality. Guests do not care about price ; they focus on this form of hotel offer. Hotels situated in destinations abounding with golf courses are in advantage. People have possibility to switch courses during their vacation. In our paper we researched the problem of golf integration into the hotel offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
UDK 640.4 COBISS.SR-ID 107030284 ISSN 1451-5113

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