Naslov
Sustainable development of highly touristic region of Istria

Autori
Gržinić, Jasmina

Izvornik
Management & Marketing ( Craiova) (1841-2416) VIII (2010), 1; 57-65

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
sustainability; Istria; tourism development

Sažetak
At the scale of tourism grows, the resource use threatens to become unsustainable. Withought environmental responsibility the levels of cheaper mass tourism will increase, forcing more "nature based" tourism to move on to new destionations. This scenario is opposite to the "Ctoatian Tourism Development by 2010" strategy. With a favourable geographic position, almost at the heart of Europe, Istria has always represented a bridge connecting the Middle European continental area with the Mediterranean. This area is the most visited Croatian tourist region with 27% of all visitors and 35% of time spent in all of Croatia. The Croatian National Banks preliminary figures for 2007 show that international tourism generated 18.4% of Croatian GDP. For these reasons the Istrian tourism industry can not ignore environmental issues in its management and requires the informed participation of all relevant stakeholders (according to the Agenda 21 for tourism industry). Properly planned tourism development, combined with environmental protection, produces the concept of sustainable tourism. Evnironmentally sustainable form of tourism represents a step forward from "sea and sun" mass tourism development at the coastal part of Istria. There are a myriad of definitions for Sustainable Tourism, including eco-tourism, green travel, environmentally and culturally responsible tourism, fair tradea and ethical travel. Mentioned selective tourism forms are adopted as the concept of the present and future Istrian destination development.

Izvorni jezik
Engleski

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