Pregled bibliografske jedinice broj: 465635
Destination image mechanisms in transitional economies
Destination image mechanisms in transitional economies // 39th European Marketing Academy (EMAC) Conference
Kopenhagen, Danska, 2010. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 465635 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Destination image mechanisms in transitional economies
Autori
Kesić, Tanja ; Vlašić, Goran ; Jakeljić, Marija
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
39th European Marketing Academy (EMAC) Conference
Mjesto i datum
Kopenhagen, Danska, 01.06.2010. - 04.06.2010
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
image; destination; image formation; path analysis
Sažetak
The purpose of this paper is to empirically analyze a model explaining image formation in such destinations as Croatia which did not fully commercialize their potential as a tourist destination. Based on literature review, we tested model of destination image formation factors on the sample of 663 tourists visiting a holiday destination. Results show that in such situation, cognitive aspects exhibit limited impact on overall image. Moreover, sponsored communication has negative impact on cognitive evaluations. Results from this study can be used for strategic image management of transitional countries.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
