Naslov
Methodological approach to strategic performance optimization

Autori
Hell, Marko ; Vidačić, Stjepan ; Garača, Željko

Izvornik
Management (Split) (1331-0194) 14 (2009), 2; 21-42

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
optimization ; matrix approach ; strategic performance

Sažetak
This paper presents a matrix approach to the measuring and optimization of organizational strategic performance. The proposed model is based on the matrix presentation of strategic performance, which follows the theoretical notions of the balanced scorecard (BSC) and strategy map methodologies, initially developed by Kaplan and Norton. Development of a quantitative record of strategic objectives provides an arena for the application of linear programming (LP), which is a mathematical technique for the optimization of linear objective functions. It is believed that the development and mathematical validation of such an algorithm opens new venues for future research in the quantitative approach to strategic management, as well as provides opportunities for the development of decision-making tools related to the optimization of strategic performance.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA