Naslov
Indoor Multimedia Network Model and Remote Control in e-advertising in International Business

Autori
Šimunić, Mislav ; Mujačević, Elvis ; Pilepić, Ljubica

Izvornik
Journal of management and marketing research (2327-5340) Five (2010); 1-10

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Indoor MultiMedia Network; Internet - Remote Control; Analysis

Sažetak
It is almost impossible to talk about modern business without mentioning electronic business, electronic marketing and contemporary e-advertising models. E-advertising can be viewed from a number of aspects. The development of the Internet and its services, as well as the advancements of cutting-edge information technology, are making room for new, sophisticated business solutions in e-advertising. Among the various types of advertising, e-advertising on so-called indoor and outdoor multimedia networks of diverse characteristics is popular today. Attention is focused on promoting e-advertising as an increasingly prevalent e-marketing activity. This paper explores this new approach, business model, and results of research analysis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA