Naslov
Perception of tourism destination image – managerial perspective

Autori
Bošković, Desimir ; Težak, Ana ; Poropat, David

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
People and Organization, Proceedings of the 29th International Conference on Organizational Science Development / Kern, Tomaž et al. - Kranj : Moderna organizacija, 2010, 170-178

Skup
29th International Conference on Organizational Science Development

Mjesto i datum
Portorož, Slovenija, 24.03.2010. - 26.03.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
image perception; tourism management; tourism destination; Istria County

Sažetak
Image of a particular tourism destination on a tourism market is a key factor in the process of choosing where to travel. It is very important that managers on every managerial level employed in tourism companies, tourism associations etc. are aware of how image affects consumer choice of tourism destination. This is important in order to formulate an appropriate development strategy for a particular tourism destination. There are different factors that are important to tourists in deciding where to travel. The main purpose of this paper is to determine opinion of managers on how tourists perceive Istria County as a tourism destination. Data was obtained as a part of research done on a sample of managers employed in tourism companies and tourism associations. Research was conducted during September, October and November 2008 in Istria County.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA