Pregled bibliografske jedinice broj: 453051
Color and Trademark
Color and Trademark, 2009. (ostalo).
CROSBI ID: 453051 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Color and Trademark
Autori
Đurđica, Osterman-Parac
Izvornik
Color and Trademark
Vrsta, podvrsta
Ostale vrste radova, ostalo
Godina
2009
Ključne riječi
boja; zaštitni znak; percepcija simbola; marketinški alati
(color; trademark; symbol perception; marketing tools)
Sažetak
Colour is a form of energy that must be used in a positive way. Colour is an integral part of product service. One of the marketing devices that can be used by global managers regardless of location is colour. Colour is one of many marketing tools which is used in creating and maintaining the image of trademark in customers' minds. Colour is a tool for shaping customers' feelings and his response to certain product. The great impact on perception of a symbol, besides colour, are also lines and surfaces relations.
Izvorni jezik
Engleski
Znanstvena područja
Tekstilna tehnologija
POVEZANOST RADA
Projekti:
117-1171419-1401 - Boje i bojila u procesu ekološki prihvatljivog i održivog razvoja (Parac-Osterman, Đurđica, MZOS ) ( CroRIS)
Ustanove:
Tekstilno-tehnološki fakultet, Zagreb
Profili:
Đurđica Parac-Osterman
(autor)
