Naslov
Product Configuration Based on Basket Analysis of Personal Computer Retail Selling

Autori
Fabac, Robert ; Kliček, Božidar ; Pihir, Igor ; Radošević, Danijel ; Petrović, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium / Katalinić, Branko - Beč : DAAAM International Vienna, 2009, 3193-3198

ISBN
978-3-901509-70-4

Skup
20th International DAAAM Symposium

Mjesto i datum
Beč, Austrija, 25.10.2009. - 28.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
data mining ; association rules ; preferences ; computer components and equipment ; AMD ; Intel

Sažetak
This article is contribution toward product configuration according to customers preferences, based on data mining of personal computer retail selling. New contributions toward the IT equipment configuration and selling improvement can be provided through the real-time business intelligence usage. It is done by offering products that customer is likely to buy, according to his preferences, beside products that he already did buy. Sector of ICT products for personal usage is distinct due to fast development of computer’s components and extensions with growing performances and price that decline. We analysed historical data in Croatian retail sale, with sample rate of N=2000, trying to identify inter-relations and rules dominates PC processors buying and choosing certain other components at the same time. Basket analysis method was successfully used for the determination of association rules valid for relation between certain items. We focused on two categories of buyers: those which buy AMD processor and those that choose Intel processor. With association rules method, we established certain characteristics product configurations for the certain customers segments.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA