Naslov
Design for Destiny: The Case of Croatian Newspapers

Autori
Pibernik, Jesenka ; Milčić, Diana ; Barbarić-Mikočević, Željka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management of Technology - Step to Sustainable Production MOTSP 2009 / Predrag Ćosić - Zagreb : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2009, 307-312

ISBN
978-953-6313-09-9

Skup
International Scinetific Conference Management of Technology- Step to Sustainable Production MOTSP 2009

Mjesto i datum
Šibenik, Hrvatska, 10.06.2009. - 12.06.2009

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
newspaper; sustainability; resources; printing; gestalt

Sažetak
Print is one of the industries that make intensive use of the country’ s resources: raw materials, energy, water. Besides the fact that as a main resource it uses paper, the production of which can affect the environment, a lot of components that enable printing process, from prepress to postpress, contain harmful substances. This paper examines the accordance of business practice with the general principles of sustainable development in several most prominent newspaper publishing houses from the perspective of quality and quantity. The aim of this paper is to give an insight into the parameters of their work which are important for sustainable development by basing it on a comparative analysis of the data on daily edition and the efficiency analysis of the graphic design of front pages. In that sense, eco-efficiency would be a matter of shifting budgets from the waste column to the design column. The solution lies in using more creativity and less materials.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

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