Pregled bibliografske jedinice broj: 413276
Exploring the cognitive-affective nature of destination image formation
Exploring the cognitive-affective nature of destination image formation // 38th EMAC Conference Marketing & The Core Discipline: Rediscovering references
Nantes, Francuska, 2009. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 413276 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Exploring the cognitive-affective nature of destination image formation
Autori
Kesić, Tanja ; Vlašić, Goran ; Sinčić Ćorić, Dubravka
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
38th EMAC Conference Marketing & The Core Discipline: Rediscovering references
Mjesto i datum
Nantes, Francuska, 26.05.2009. - 29.05.2009
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Image; Destination; Image formation; Path analysis
Sažetak
The purpose of this paper is to empirically validate a model which explains influence of different factors on post-visit image formation of Croatia as a tourist destination. Based on literature review, we tested model of destination image formation factors on the sample of 431 tourists visiting a holiday destination. The major finding confirmed previous research results is that destination image is formed by both stimulus factors and tourists characteristics. The results from this study can be used for strategic image management and can aid in creating successful marketing program in order to enhance tourism destination image of Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
