Pregled bibliografske jedinice broj: 405621
Sex: Advertising's Most Powerful Tool for Preventing Critical Thinking
Sex: Advertising's Most Powerful Tool for Preventing Critical Thinking // Licus, 1 (2006), 1; 113-125 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)
CROSBI ID: 405621 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Sex: Advertising's Most Powerful Tool for Preventing Critical Thinking
Autori
Dujmović, Mauro
Izvornik
Licus (1846-1778) 1
(2006), 1;
113-125
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni
Ključne riječi
sex; advertising; target audience; human relationships; critical thinking
Sažetak
The paper analyses the use of sex as the main component of commercial messages for a variety of products in Croatia. Advertising is carefully tailored to the target audience. It can be noticed that market laws and commercial success are much more important for the creators of commercial messages than true human relationships. Advertising has become more sophisticated and it is becoming ever harder to resist its influence. Advertisements that contain sexual messages flatter the potential customers trying to convince them of their importance. It is concluded that modern man is ready to accept the symbolic structure of advertisements that give a false meaning to his/her life.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
POVEZANOST RADA
Ustanove:
Visoka učiteljska škola u Čakovcu,
Sveučilište u Zagrebu
Profili:
Mauro Dujmović
(autor)
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