Pregled bibliografske jedinice broj: 392432
Growth Models for the Forecasting of New Product Market Adoption
Growth Models for the Forecasting of New Product Market Adoption // Telektronikk, 104 (2008), 3/4; 144-154 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 392432 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Growth Models for the Forecasting of New Product Market Adoption
Autori
Mladen, Sokele
Izvornik
Telektronikk (0085-7130) 104
(2008), 3/4;
144-154
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Growth forecasting; logistic model; Bass model with explanatory parameters
Sažetak
Appropriate forecasting of product market adoption enables optimal planning of resources, investments, revenue, marketing and sales. Quantitative forecasting methods for the new product adoption rely on the S-shaped (sigmoidal) growth model such as the logistic, the Richards and Bass growth models. This paper presents adaptations of these models by introducing explanatory and marketing variables which are suitable for the forecasting prior to product launch or in the early phases of the product life cycle.
Izvorni jezik
Engleski
Znanstvena područja
Elektrotehnika, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
036-0362027-1640 - Upravljanje mrežom i uslugama temeljeno na znanju (Jevtić, Dragan, MZO ) ( CroRIS)
Ustanove:
Fakultet elektrotehnike i računarstva, Zagreb
