Pregled bibliografske jedinice broj: 385939
Nongovernmental Organizations and International Public Relations
Nongovernmental Organizations and International Public Relations // The Global Public Relations Handbook: Theory, Researchm and Practice / Sriramesh, Krishnamurthy ; Verčič, Dejan (ur.).
New York (NY): Routledge, 2009. str. 807-821
CROSBI ID: 385939 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Nongovernmental Organizations and International Public Relations
Autori
Tkalac, Ana ; Pavičić, Jurica
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
The Global Public Relations Handbook: Theory, Researchm and Practice
Urednik/ci
Sriramesh, Krishnamurthy ; Verčič, Dejan
Izdavač
Routledge
Grad
New York (NY)
Godina
2009
Raspon stranica
807-821
ISBN
978-0-415-99514-6
Ključne riječi
nongovernmental organizations, public relations
Sažetak
Many governments and governmental institutions are usually either not able, not prepared, or not willing to be involved in the resolution of specific social problems - especially in "troublesome" cases like human rights, international democracy, democratic elections, or ecology. The only "Robin Hoods" left to help in such situations are nonprofit organizations. Even though nongovernmental organizations have consistently used public relations as a primary tool to mobilize public opinion in their favor, public relations literature on this subject is rather thin. This text is an overview of available tools & techniques for proper use of public relations in specific context of civil society institutions & key stakeholders.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
