Naslov
Cluster – model of Croatian agrotourism destination

Autori
Štoković, Igor ; Gržinić Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
New Europe – New Tourist Destination / Univerity of Primorska - Portorož : Univerity of Primorska,, 2009, X-y

Skup
International conference Turistica, New Europe – New Tourist Destination

Mjesto i datum
Portorož, Slovenija, 21.05.2008. - 23.05.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Rural tourism; tourism product; cluster; networking.

Sažetak
In the Croatian tourism, rural tourism as one of its priority becomes an important part of selective tourism offer. Innovative projects in rural areas connected in the form of clusters are the main force of regional Croatian development. Rural tourism has no specific strategy of its own, because it hasn’ t been recognized as an amalgam of different activities, but has most frequently been viewed through agrotourism, which has always and exclusively been considered as a complementary activity. (Hajdaš Dončić, S. et al: 2007). This paper explores the potential of agrotourism clusters in Istria in the form of agrotourism destinations and visitor attraction product. The aim of the paper is to investigate agrotourism cluster as an operative organization in the function of attraction marketing and tourism product development. This paper explores the possibility of socio-economical, organizational, cultural, educational and environmental properties of one Istrian cluster and the level of connection to the other clusters in the region. Proposed methods are applied on the actual development projects to evaluate all benefits of the proposed approach.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je u tisku.

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