Pregled bibliografske jedinice broj: 384362
Competitiveness of Croatian Tourism Ooffer in the Europeam Union
Competitiveness of Croatian Tourism Ooffer in the Europeam Union // Financije u društvu znanja i suvremenoj poslovnoj praksi : zbornik radova
Tuzla, 2007. str. 113-127 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Competitiveness of Croatian Tourism Ooffer in the Europeam Union
Autori
Gržinić, Jasmina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Financije u društvu znanja i suvremenoj poslovnoj praksi : zbornik radova
/ - Tuzla, 2007, 113-127
Skup
Financije u društvu znanja i suvremenoj poslovnoj praksi
Mjesto i datum
Tuzla, Bosna i Hercegovina, 12.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourism; competitiveness; positioning; tourism offer; European Union.
Sažetak
Croatia has recognized a specific yet at the same time huge market potential in tourism. Like in numerous other countries in Europe and the world, tourism has been chosen as the best economic direction for long-term development. In less developed countries, tourism as a development concept is most frequently mentioned in the context of strengthening the position in the international exchange and a faster problem solution in the balance of payments, as well as in the context of unemployment, a faster development of underdeveloped areas etc. Tourism has proven to be one of the most important areas of economy in Croatia. By analyzing the characteristics of tourism as a specific activity, the author looks for a connection between Croatia’ s competitiveness and its European competitor countries, thus trying to define a strategy for positioning or differentiating Croatia’ s tourist offer.
Izvorni jezik
Engleski
