Pregled bibliografske jedinice broj: 372248
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey // International journal of leisure and tourism marketing, 1 (2009), 29-43 doi:10.1504/IJLTM.2009.021987 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 372248 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey
Autori
Garbin Praničević, Daniela ; Ćukušić, Maja ; Garača, Željko
Izvornik
International journal of leisure and tourism marketing (1757-5567) 1
(2009);
29-43
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
electronic commerce ; e-commerce ; large hotels ; Croatia ; maturity model ; e-commerce trends ; e-commerce provision
Sažetak
Nowadays, the integration of a global economy, in which each subject is interconnected with others and competes on international markets, is significantly supported by development of e-commerce. Global competition results in more transparent offerings and prices. These are often presented/supported by different e-commerce solutions in various business areas and in tourism in particular. Tourists in the role of customers, to a greater extent, register their preferences through hotels’ websites, make online reservations and, if it is possible, pay for the accommodation immediately. The mentioned activities/functionalities additionally indicate higher quality level of hotel services and create new business opportunities thus resulting in better hotel turnover as a whole. The objective of our research is to examine and measure the provision and benefits of the e-commerce solutions of the large hotels in Croatia, which are usually a part of the larger hotel chains.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
055-0000000-1119 - STRATEGIJA PRILAGODBE HRVATSKOG TURIZMA TRŽIŠNIM TRENDOVIMA I STANDARDIMA EU
Ustanove:
Ekonomski fakultet, Split