Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 364733

The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results


Markovina, Jerko; Kovačić, Damir
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results // 12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry (ur.).
Ghent, 2008. str. 156-156 (poster, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 364733 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results

Autori
Markovina, Jerko ; Kovačić, Damir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry - Ghent, 2008, 156-156

ISBN
978-90-809-1590-9

Skup
Congress of the European Association of Agricultural Economists (12 ; 2008)

Mjesto i datum
Gent, Belgija, 26.08.2008. - 29.08.2008

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
apple; conjoint analysis; self-explicated method

Sažetak
The goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija, Psihologija



POVEZANOST RADA


Projekti:
178-0581846-0258 - Prezentacija podražaja kod metoda za mjerenje potrošačkih sklonosti

Ustanove:
Agronomski fakultet, Zagreb

Profili:

Avatar Url Damir Kovačić (autor)

Avatar Url JERKO MARKOVINA (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada

Citiraj ovu publikaciju:

Markovina, Jerko; Kovačić, Damir
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results // 12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry (ur.).
Ghent, 2008. str. 156-156 (poster, međunarodna recenzija, sažetak, znanstveni)
Markovina, J. & Kovačić, D. (2008) The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results. U: Mathijs, E., Verbeke, W. & de Frahan Bruno Hendry (ur.)12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings.
@article{article, author = {Markovina, Jerko and Kova\v{c}i\'{c}, Damir}, year = {2008}, pages = {156-156}, keywords = {apple, conjoint analysis, self-explicated method}, isbn = {978-90-809-1590-9}, title = {The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results}, keyword = {apple, conjoint analysis, self-explicated method}, publisherplace = {Gent, Belgija} }
@article{article, author = {Markovina, Jerko and Kova\v{c}i\'{c}, Damir}, year = {2008}, pages = {156-156}, keywords = {apple, conjoint analysis, self-explicated method}, isbn = {978-90-809-1590-9}, title = {The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results}, keyword = {apple, conjoint analysis, self-explicated method}, publisherplace = {Gent, Belgija} }




Contrast
Increase Font
Decrease Font
Dyslexic Font