Pregled bibliografske jedinice broj: 364733
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results // 12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry (ur.).
Ghent, 2008. str. 156-156 (poster, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 364733 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results
Autori
Markovina, Jerko ; Kovačić, Damir
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings
/ Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry - Ghent, 2008, 156-156
ISBN
978-90-809-1590-9
Skup
Congress of the European Association of Agricultural Economists (12 ; 2008)
Mjesto i datum
Gent, Belgija, 26.08.2008. - 29.08.2008
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
apple; conjoint analysis; self-explicated method
Sažetak
The goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes.
Izvorni jezik
Engleski
Znanstvena područja
Poljoprivreda (agronomija), Ekonomija, Psihologija
POVEZANOST RADA
Projekti:
178-0581846-0258 - Prezentacija podražaja kod metoda za mjerenje potrošačkih sklonosti
Ustanove:
Agronomski fakultet, Zagreb