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It was supported by the UNESCO Office in Venice, with help of the Ministry of Culture; Ministry of Science, Education and Sports; City of Zagreb Office for Education, Culture and Sports; and sponsored by the Lisinski Concert Hall, DEKOD Telekom Ltd., Zagreb Tourist Board and Event Ltd. Thematically, the Symposium focused on measurable methods of cultural institutions'/organizations' virtual presence impact on cultural tourism development. The aim was to offer exact data on usage of those websites by the tourists using the on-line sales technology of tickets/souvenirs/venue rentals/downloads etc. Therefore, the Symposium presented best practice examples from Albania, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Slovenia and Serbia as to map the situation in South-East Europe which would serve as the basis for future comparative research in the related countries. It consisted of three thematic sessions: Websites of music institutions/organizations and their impact on cultural tourism; Websites of festivals and their impact on cultural tourism; Websites of museums and theatres and their impact on cultural tourism. Within the first thematic session, best practice examples from Slovenia (Cankarjev dom), Bulgaria (Opera Varna) and Croatia (Lisinski Concert Hall and Dubrovnik Festival) have been presented. Second session included examples from Serbia (EXIT), Romania (George Enescu Festival) and Albania (Tirana International Film Festival) while the case of Bosnia & Herzegovina (Sarajevo Film Festival) has not been presented due to a representative's drawback at the last moment. Montenegrins (Montenegro National Theatre) and Macedonians (Museum of Contemporary Art) presented their institutions within the last session which also included an overview of the cultural, tourism and ICT sector in Macedonia presented by the PAC Multimedia. As a concluding overview of symposium, a proposal of the common research structure which is planned has been presented as to prepare the grounds for including digital culture chapter in national cultural policies. The Symposium presented very interesting case studies operating within different systems in each country. Thus, cases from Slovenia and Croatia use on-line technologies within individual cultural institutions as to increase the sales. Serbian case has developed its own system of on-line sales since this sector is not regulated by law in this country. Romania and Bulgaria use on-line sales agency system which offers its services to different cultural institutions while Albania, Macedonia and Montenegro have still not introduced the on-line sales system. Therefore, it will not be possible to research the situation in related countries using the same methodology since it differs from country to country. Some of the countries use on-line technology which can offer exact data on virtual culture impact on cultural tourism, while the others do not perceive Internet as a relevant marketing tool. Therefore, it has been proposed to divide future research in two greater parts. The first part would be the same for all the countries involved and would contain the following: An overview of digitization in the related country; The number and percentages of Internet users; The connection between digitization and cultural sector in the country (brief overview, including digitization in national cultural policy, present condition and tendencies) Identification of best practice examples of websites of cultural institutions/organizations regardless of the sector they belong to (public, private, civil) which are to be researched in regards to their impact on cultural tourism. The second part of the research would also be divided in two parts: For the countries which practice on-line sales/bookings (statistics on the Internet sales; statistics on the monthly sales; statistics on the type of the programme sold; statistics on the origin of customers; discovery route for the website/Internet purchase; increase or re-direction of the sales; organizational activities which are enticed by its Internet presentation/website) For the countries which do not practice on-line sales/bookings (frequency of users’ visits; origin of the users; possible statistics on sales in general; the reasons for not practicing the on-line sales). The Symposium gathered tourism, culture and ICT sector representatives either from public, private or civil sphere with the total number of 79 participants. It presented a new subject in cultural sector business management as well as a huge opportunity for economic ties with tourism sector. So far insufficient cooperation of those two sectors in this way has possibly found a fertile soil for common goals. The future of the project firstly depends on financing which will try to be agreed with the UNESCO Office in Venice among others. The research would result in the publication of a study presenting guidelines for digital cultural policy with an impact on a wider cultural tourism context. 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