Naslov
Competitive Enviroment - Development moderator of Petroleum Products Retailing in Croatia

Autori
Renko, Nataša ; Butigan Ružica ; Vuletić, Ante

Izvornik
International Journal of Management cases (1741-6264) 10 (2008), 3/4; 30-31

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
competition; petroleum products; retailing; marketing strategies

Sažetak
Purpose of the paper - The liberalization of retailing market of petroleum products in Croatia has been proceeding slowly, with the increase of the number of foreign participants entering the market. The home-company INA, Plc, which the major part is owned by the State, dominates the market. Although INA, Plc. has a long-term presence, the foreign participants (OMV, MOL, and Petrol) have succeeded in getting new attractive locations because of inefficient retail strategy of INA. Objectives of the paper are two folds - to analyze the attractiveness of the Croatian petroleum products retailing industry using Porter’ s Five Forces Model with detailed analyses of each force and to identify the key factors necessary for the success of the Croatian industry of petroleum products retailing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA