Pregled bibliografske jedinice broj: 326534
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts? // 8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation / Bojanec Štefan (ur.).
Koper: Univerity of Primorska, Faculty of Management Koper, 2007. str. 195-204 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?
Autori
Kružić, Dejan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation
/ Bojanec Štefan - Koper : Univerity of Primorska, Faculty of Management Koper, 2007, 195-204
ISBN
978-961-6573-89-4
Skup
8th Management International Conference MIC 2007, Faculty of Management Koper, University of Primorska
Mjesto i datum
Koper, Slovenija, 20.11.2007. - 24.11.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Corporate crisis management; battle for survival; sustainable turnaround; distress symptoms; corporate revival
Sažetak
This paper is dedicated to the question about the possibilities for a distressed company to reanimate its business in a short period, to unfreeze the company's resources, to de-blockade the corporate account and to regain liquidity status: in other words to achieve corporate turnaround with a radical and an almost unexpected change. In order to reach these possibilities - all at a highly advanced chronic crisis stage - it is necessary to achieve the Phoenix effect in extremely uncertain conditions. The paper presents the results obtained by the author participating in a crisis management team in regeneration of the business process of a Croatian corporation. In the analysed case the corporate turnaround was achieved by using the crisis as an entrepreneurial challenge - by establishing new activities, starting from scratch and implementing a new core business within the organisational and financial structures of a dying corporation. The results reveal that some characteristics seem to be important ones ; they illustrate ideas and provide arguments, for both academics and practitioners, on how to effectively manage and overcome a chronic business crisis, and even how to save a distressed corporation that is near extinction.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
055-0553032-1135 - Unapređenje poslovnih procesa u odnosu na poslovne performanse
Ustanove:
Ekonomski fakultet, Split
Profili:
Dejan Kružić
(autor)