Naslov
Corporate Sustainability and Triple Bottom Line – Croatian Experience

Autori
Vitezić, Neda

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
5th International Conference on Accounting & Finance in Transition : ICAFT Conference : European & Asian Expereinece and Public Policy Considerationa

Mjesto i datum
London, Ujedinjeno Kraljevstvo, 12.07.2007. - 14.07.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporation; sustainability; triple-bottom line; measuring and reporting; emerging country

Sažetak
The purpose of this paper is to investigate corporate sustainability in the enterprises of an emerging country, specifically from the triple bottom line aspect. The research explores whether the principles of sustainability are integrated into corporate strategic policies and performance in Croatia, which are still in the emerging phase. Being active on the highly competitive international market, more and more enterprises have recognised advantages of the triple bottom line concept for their credibility. Thus, a few, mostly leading companies are dealing with economic, environmental and social issues and are putting in their reports some related measures as well. Economic aspect is mostly viewed as the financial one, and environmental and social aspects are considered to be too complicated for measuring. Qualitative indicators of performance slowly penetrate the management philosophy and there is a need of complete rethinking, especially in the environment of transition from social to private ownership. There is still lack of knowledge relating to the stakeholders’ theory and its implementation. Social ideology of the self-managing concept of company management is still present in some of the approaches of managerial staff to business. To the contrary, new owners have only one concern - how to gain profit and to increase profitability rate. In such circumstances, holistic approach to corporate sustainability requires not only corporate cultural changes, but also a new individual attitude. Survey was conducted by means of a questionnaire and analytical methods. Corporate social responsibility and the triple-bottom line concept slowly penetrate the business policy and there is a positive trend of measuring and reporting system development for stakeholders’ purposes.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je objavljen u časopisu: Int.J.Trade and Global Markets (1742-7541), 3 (2010), 1 ; 68-81

POVEZANOST RADA