Naslov
Using Data Warehouse for Telecom Marketing Support

Autori
Krasić, Ivan ; Kraljević, Goran ; Skočir, Zoran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MIPRO 2007 Proceedings Vol. II, CTI, Telecommunications & Information / Golubić, Stjepan ; Mikac, Branko ; Hudek, Vlasta - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2007, 41-46

ISBN
978-953-233-028-1

Skup
MIPRO 2007

Mjesto i datum
Opatija, Hrvatska, 21.05.2007. - 25.05.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
data warehouse; telecom companies; telecommunication data

Sažetak
Data warehouse systems inside Telecom companies are used for different purpose. Integrating data from different sources and subsystems into single warehouse enable various analyses for company business and operational needs. In this paper we present benefits of data warehouse usage for marketing needs, primary taking into account special characteristic of mobile telephony services and their customers. Also, special attention is given to describing mobile telecommunication data and present how to use them to built warehouse model for supporting and improving marketing needs. Simple model is developed, representing results and possible benefits from real data analysis.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo

POVEZANOST RADA