Pregled bibliografske jedinice broj: 306730
Value Chains, vertical marketing and Development Countries
Value Chains, vertical marketing and Development Countries // Global Challenges for Competitivness: Business and Government Perspective / Kersan.Škabić, I. ; Krtalić, S. (ur.).
Pula: Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2007. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 306730 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Value Chains, vertical marketing and Development Countries
Autori
Segetlija, Zdenko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Global Challenges for Competitivness: Business and Government Perspective
/ Kersan.Škabić, I. ; Krtalić, S. - Pula : Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2007
ISBN
978-953-7498-03-0
Skup
4th International Conference
Mjesto i datum
Pula, Hrvatska, 27.09.2007. - 29.09.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
value chain; business logistics; vertical marketing; globalization; developing
Sažetak
In this paper, the author starts from value chains and development levels of logistics. Special emphasis has been put on the importance of international value chains. In present-day conditions of further development of concentration, and of advanced processes of internationalization and globalization of business, new forms of cooperation are being developed in the sense of vertical marketing. In such market competition, the developing countries, of course, lose the race with highly developed countries. In order to survive in such conditions, developing countries must employ all their potentials and prepare their companies for cooperation in international value chains.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
