Pregled bibliografske jedinice broj: 306531
The Emerging Trend in the Croatian Retailing-Nonstore Retailing,
The Emerging Trend in the Croatian Retailing-Nonstore Retailing, // Proceedings, The 3rd International Customer Behavior and Retailing Conference-CIRCLE, April 21-22, 2006.Zagreb
Zagreb, Hrvatska, 2006. str. 299-308 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 306531 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Emerging Trend in the Croatian Retailing-Nonstore Retailing,
Autori
Renko, S. ; Andrianić, V.
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings, The 3rd International Customer Behavior and Retailing Conference-CIRCLE, April 21-22, 2006.Zagreb
/ - , 2006, 299-308
Skup
The 3rd International Customer Behavior and Retailing Conference-CIRCLE, April 21-22, 2006.Zagreb
Mjesto i datum
Zagreb, Hrvatska, 21.04.2006. - 22.04.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Retailing; Marketing; Nonstore retailing; Croatia
Sažetak
This article focuses on the growing trend in selling outside the store. The main cause of this article is the research of the existing situation in Croatia. The research has been done in two Croatian regions Zagreb with its surrounding and Osječko.baranjska region. The results show that the Croatian retailers are still in the beginning phase of the development of these business models. There are still vast regional differences in the intensity and development in practice.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
