Pregled bibliografske jedinice broj: 302457
The Management and Marketing of Religious Sites, Pilgrimage and Religious Events: Challenges for Roman Catholic Pilgrimages in Croatia
The Management and Marketing of Religious Sites, Pilgrimage and Religious Events: Challenges for Roman Catholic Pilgrimages in Croatia // Religious Tourism and Pilgrimage Festivals Management : An International Perspective / Raj, Razaq ; Morpeth, N. D. (ur.).
Wallingford: CABI Publishing, 2007. str. 48-63
CROSBI ID: 302457 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Management and Marketing of Religious Sites, Pilgrimage and Religious Events: Challenges for Roman Catholic Pilgrimages in Croatia
(Pilgrimage and Religious Events: Challenges for Roman Catholic Pilgrimages in Croatia)
Autori
Pavičić, Jurica ; Alfirević, Nikša ; Batarelo, Vincent John
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Religious Tourism and Pilgrimage Festivals Management : An International Perspective
Urednik/ci
Raj, Razaq ; Morpeth, N. D.
Izdavač
CABI Publishing
Grad
Wallingford
Godina
2007
Raspon stranica
48-63
ISBN
978-1-84593-225-1
Ključne riječi
marketing, management, pilgrimages, religious sites
Sažetak
This chapter explores the complex managerial and marketing challenges facing all relevant stakeholders relating to religious and pilgrimage sites, while also addressing a combination of sacred and secular motivations for visitation. Practical issues of site management are explored to determine how existing holy places are able to combine different social functions successfully.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
