Pregled bibliografske jedinice broj: 300297
On-line Channels and Direct Marketing Media
On-line Channels and Direct Marketing Media // 4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events
Reggio Calabria, Italija, 2007. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 300297 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
On-line Channels and Direct Marketing Media
Autori
Dvorski, Stjepan ; Dobrinić, Damir ; Kovšca, Vladimir
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events
Mjesto i datum
Reggio Calabria, Italija, 12.04.2007. - 14.04.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
***
Sažetak
The channels of the direct marketing provide the direct salesman with the possibility of choice of direct contact with the customer. The manufecturers have a wide range of possibilities regarding the choice of the channel for reaching their customers. In that sense, the companies sold their products mostly through the representatives, so we can talk about the channels of wholesale and the channels of retail. However, at the end of 20th century, we witnessed significant innovation in the segment of marketing mix. Thanks to the possibilities of new technology, the channels of sale are being radically innovated, so today we speak about several types. On-line marketing is becoming one of the most important channels of direct marketing, demanding special attention, which is the goal of this paper.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
016-0000000-1730 - Međuzavisnost liberalizacije poštanskog tržišta i izravnog marketinga (Dvorski, Stjepan, MZOS ) ( CroRIS)
Ustanove:
Fakultet organizacije i informatike, Varaždin
