Pregled bibliografske jedinice broj: 28975
Marketing for the Croatian Hospitality Industry in This Period of Transition
Marketing for the Croatian Hospitality Industry in This Period of Transition // - / Srečko goić (ur.).
Beč : Split, 1997. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 28975 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing for the Croatian Hospitality Industry in This Period of Transition
Autori
Borković-Vrtiprah, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
Proceedings of Second International Conference ťEnterprise in TransitionŤ DAAAM
Mjesto i datum
Vienna/Split,, 22.05.1997. - 24.05.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
-
Sažetak
The hospitality industry in contemporary Croatia is a highly competitive field, requiring strategic planning and marketing skills directed towards business survival and profitability. This paper explores the present state of the hospitality industry in this complex period of transition, stressing the need for long-term marketing strategies. The paper focuses on improving service and product quality, which would lead to obtaining a share of the market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
033001
Ustanove:
Fakultet za turizam i vanjsku trgovinu, Dubrovnik
Profili:
Vesna Vrtiprah
(autor)
