Pregled bibliografske jedinice broj: 2680
Thesis on Firm Life Cycle, Product Life Cycle, and Retail Life Cycle
Thesis on Firm Life Cycle, Product Life Cycle, and Retail Life Cycle // Management : journal of contemporary management issues, 2 (1997), 1; 31-44 (podatak o recenziji nije dostupan, znanstveni rad s međunarodnom recenzijom, znanstveni)
CROSBI ID: 2680 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Thesis on Firm Life Cycle, Product Life Cycle, and Retail Life Cycle
(Thesis on Firm Life Cycle, Product Life Cycle and Retail Life Cycle)
Autori
Segetlija, Zdenko
Izvornik
Management : journal of contemporary management issues (1331-0194) 2
(1997), 1;
31-44
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, znanstveni rad s međunarodnom recenzijom, znanstveni
Ključne riječi
life cycle; company (firm); product; retail form; retail institution; shop
Sažetak
In this paper, the conceptions on firm life cycle, product life cycle and retail life cycle (institution and shop) have been analyzed. Conceptions based on biology have been compared as well. In retail forms specific qualities of particular approaches are described, connected with the efforts of a firm on that development, using price and other marketing instruments, but also the effects of other factors within retail strategy mixes.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- SCI-EXP, SSCI i/ili A&HCI
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Econlit. the electronic bobliography of the Amerocan Economic Association
