Pregled bibliografske jedinice broj: 258378
Corporate web sites in Croatia: Building relations with clients and customers
Corporate web sites in Croatia: Building relations with clients and customers // Proceedings of the Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO 2006
Opatija, Hrvatska, 2006. str. 37-42 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 258378 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Corporate web sites in Croatia: Building relations with clients and customers
Autori
Bubaš, Goran ; Vrček, Neven
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO 2006
/ - , 2006, 37-42
Skup
Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO
Mjesto i datum
Opatija, Hrvatska, 25.05.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
web marketing; customer relationship management
Sažetak
This paper provides an overview of diverse means for improving web marketing, relationship marketing, customer relationship management, and public relations by use of the Internet/web. The web sites of seven major corporations in Croatia were examined regarding their use of the Internet/web for previously outlined activities. The corporations were from the diverse sectors of finance, pharmacy, telecommunications, petrochemical industry, retailing, dairy and retail food industry. Except for the on-line selling of products/services, most of the corporate web sites that were examined displayed a rather high level of web marketing and relationship marketing activity. Conclusions are drawn regarding the potential use of such activities for small and medium-sized enterprises.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
