Pregled bibliografske jedinice broj: 215407
Creating furniture brands
Creating furniture brands // Furniture and equipping of interiors / Grbac, Ivica (ur.).
Zagreb: University of Zagreb, Faculty of Forestry, UFI- Paris, 2005. str. 23-33 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
CROSBI ID: 215407 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Creating furniture brands
Autori
Grbac, Ivica ; Gazdek, Andreja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
Furniture and equipping of interiors
/ Grbac, Ivica - Zagreb : University of Zagreb, Faculty of Forestry, UFI- Paris, 2005, 23-33
Skup
Furniture and equipping of interiors
Mjesto i datum
Zagreb, Hrvatska, 14.10.2005
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
trade mark-brand; quality; design; functionality; spirituality; creativity
Sažetak
Trade mark is the key of business philosophy for a company's success in the international market. Trade mark is a type of communication established between producers and consumers. From the very beginning, there is an idea which develops as the synergy of knowledge, work energy and capital with the goal of meeting consumer’ s needs entirely. A furniture trade mark consists of quality, design and functionality skillfully composed by people endowed with winning spirit, knowledge and creativity, confidence and motivation. This work contains a brief summary of furniture trade mark characteristics, the overview of contemporary perceptions concerning the importance of creating trade marks as the key of business success, and the overview of manufacturing and furniture trade marks in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Biotehnologija
