Pregled bibliografske jedinice broj: 205312
On Society, Market Logic and Marketing
On Society, Market Logic and Marketing // European journal of marketing, 36 (2002), 5/6; 517-522 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 205312 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
On Society, Market Logic and Marketing
Autori
McDonagh, Pierre ; Shultz, Clifford
Izvornik
European journal of marketing (0309-0566) 36
(2002), 5/6;
517-522
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Socety; Market Logic; Marketing
Sažetak
The authors aim to shed light on the functions and systems of marketing ; how they reciprocally and systemically affect consumers, marketers and society and represent a form of what is called communal exchange. They observe that marketing's social acceptance truly has come under scrutiny, yet the field still lacks research and theory about the complex and dynamic relationships among marketers, consumers and all the global citizens who have stakes in or are affected by the marketing paradigm, i.e. everyone.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- Emerald Management Reviews
- Academic Research
- Current Citations Express
- Expanded Academic Index
