Naslov
Service Quality Measurement in Health Tourism Sestor : an Exploratory Study

Autori
Horvat, Jasna ; Marković, Suzana ; Raspor, Sanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Conference on Strategic Partnerships for the Development of Tourist Destinations : proceedings / Ambrož, Milan - Portorož : Turistica, 2004, 50-51

Skup
International Conference on Strategic Partnerships for the Development of Tourist Destinations

Mjesto i datum
Portorož, Slovenija, 18.03.2004. - 19.03.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
service quality; SERVQUAL; factor analysis; reliability analysis; helth tourism

Sažetak
The research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to researchers seeking a success measure of health tourism services. The purpose of the study is to provide a short theoretical and methodological review of the existing tools for measuring service quality, and to testing an adapted version of SERVQUAL instrument in health tourism sector. The aim of the present research is the descriptive and multivariate statistical analysis of a SERVQUAL scale adjusted for health tourism sector. The final section of the study is devoted to developing and proposing new directions for future service quality management and measurement.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA