Naslov
Developing of Tourist Destination Competitiveness in Global Markets Condition

Autori
Meler, Marcel ; Cerović, Zdenko ; Magaš, Dragan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Readings Book "Global Markets in Dynamic Environments:Making Positive Connections through Strategy, Technology and Knowledge" / Delener, Nejdet and Chao, Chiang-nan - Lisabon : Leiria : Global Business and Technology Association (GBATA), 2005, 821-827

Skup
International Conference ""Global Markets in Dynamic Environments:Making Positive Connections through Strategy, Technology and Knowledge"

Mjesto i datum
Leiria, Portugal, 12.07.2005. - 16.07.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competitiveness; Croatia; tourism; tourist destination;
(competitiveness; Croatia; tourism; tourist destination)

Sažetak
Every tourism destination should have a consistently profiled and original tourism offer of its own, which makes it competitive to similar tourism destinations, and which means it is also directed toward a competitive target market of tourism industry consumers. Practically, this implies that a tourism destination needs to be properly positioned on the market, with regard to both the existing tourist demand and the competitors present on the tourist market. If this is not the case, the course of action required clearly involves repositioning the tourism destination, again taking into account both the current tourist demand and the competitors present on the tourist market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA