Naslov
Holography on packaging material and an estimate on the rising trend of its application

Autori
Žiljak, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The 31st International Research Conference Iarigai / - , 2004

Skup
The 31st International Research Conference Iarigai

Mjesto i datum
Kopenhagen, Danska, 05.09.2004. - 08.09.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Hologram; Packaging material holography; Holography in Croatia; Statistics and databases on holography in Croatia; Hologram application; Colors in holography; Raster elements in holography; Hologram design; Hologram types; Hologram application

Sažetak
The motive for this research is the sudden interest of the producers and the growing implementation of holography in areas that are different if compared to one another. At the same time this paper is a report on the follow-up of the success in holograph application and efforts to forge them. It is an analysis of the existing designer solutions, a comparison of their efficiency, and the relationship of holography as a marketing element in respect to the end user. My opinion is that in modern graphic product protection it is necessary to develop, use and coordinate the latest design and technological achievements, especially holograms. Holography has the tendency to develop in the direction of mass application with the goal being to protect both the producer and the consumer ; applied on food and pharmaceutical products, on documents, financial stamps, banknotes and all kinds of graphic products and products for the media. Holography is used in the control of financial flows, tax control and transactions on state level basis. Together with my co-workers I carried out the testing of various holographic foils and various techniques of foil application. Samples made by various world wide holographic product makers were researched, most of all those coming from the Optaglio hologram producers, designed for printing in various temperature areas. The application of holograms is expanding in the area of documents and they are later complemented with laser print. The behaviour of various holographic foil was observed in the temperature area ranging from 110*C to 190 *C. Cold application (self-adhesive type) and thermal application were compared. As to the design, comparison was made between the continuing form design and the application with single and double registers. The paper gives an analysis of all the goods produced in our market with hologram application, determines which firms are applying holograms, which type of holograms are used, how they were applied. A database has been made for this work containing data on the hologram types, types of hologram application, hologram complexity, hologram size, the type of products holograms were applied to, holograms as a designer and marketing element, holography as the final authenticity control, on hologram suppliers and hologram prices in Croatia. This is a report on the state of the system in Croatia with a projection of the trend of hologram application alterations and hologram development. The research gives data on hologram application in recent years and the up-to-date situation. This paper gives the experience of hologram application and the problem of applying holograms on transportation tickets (tram, bus, railway). The graphic industry has found itself completely unprepared as to the technique of hologram application, so that there are cases of purchasing finished holographic stickers, holographic paper or blank paper with printed holograms (because printing works are not prepared to use technologies for good-quality application of holograms). Contemporary printing works are not equipped with special units for hologram application. They have machines equipped for foil printing. This paper also contains measurements necessary for making financial stamps (holograms on stamps for cigarettes, alcoholic beverages). The problems linked with automatic implementation of such stamps in the market are discussed. As these fall into the group of a certain kind of securities, the proposals for having the stamps returned to financial services is being discussed.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA