Pregled bibliografske jedinice broj: 172054
Marketing Planning, Analysis, Tactics and Strategy
Marketing Planning, Analysis, Tactics and Strategy. London : Delhi: Foxwell & Davies, 2003 (monografija)
CROSBI ID: 172054 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Planning, Analysis, Tactics and Strategy
Autori
Vignaly, Claudio ; Vrontis, Demetris ; Vranešević, Tihomir
Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena
Izdavač
Foxwell & Davies
Grad
London : Delhi
Godina
2003
Stranica
148
ISBN
88-8448-007-8
Ključne riječi
marketing planning; analyses; tactics; strategy
Sažetak
The book is devoted to the one of most important element of marketing management: marketing planning. It explains necessary analysis for marketing plannning, implementation tactics and long-term strategy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
