Pregled bibliografske jedinice broj: 137395
Decision tree analysis of the predictors of Internet affinity
Decision tree analysis of the predictors of Internet affinity // Zbornik radova: Journal of information and organisational sciences
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2003. str. 59-67 (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Decision tree analysis of the predictors of Internet affinity
Autori
Bubaš, Goran ; Kliček, Božidar ; Hutinski, Željko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Zbornik radova: Journal of information and organisational sciences
/ - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2003, 59-67
Skup
12th International Conference on Information and Intelligent Systems
Mjesto i datum
Varaždin, Hrvatska, 09.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Domaća recenzija
Ključne riječi
Internet Affinity; Survey; decision tree analisys; regression analisys
Sažetak
A recently developed model of Internet affinity was used for survey design and data collection on variables that have potential influence on affinity for Internet use. A total of 600 Croatian students with access to the Internet at their colledge participated in this survey. The collected data were used for investigation of the relation between decision tree analisys and regression analisys of predictor variables of Internet affinity. Different predictors were found to influence two distinct criteria of Internet affinity (1) frequency of Internet use and (2) desire to use the Internet. Decision tree analisys and regression analisys manifested much similarity in this uncovered lists of variables that affected the criteria. However, the results of decision tree analisys were more informative since they provided greater insight into the structural relations of important predictor variables and also into specific subgroups of subjects in the survey.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti