Naslov
A case study of the Croatian beer market structure and performances

Autori
Dumičić, Ksenija ; Renko, Sanda ; Renko, Nataša

Izvornik
British Food Journal (0007-070X) 105 (2003), 3; 193-203

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Beer; Brands; Marketing; Croatia; Surveys; Brewing industry

Sažetak
This paper considers the structure and performances of the Croatian beer market, as well as consumers` attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands` influence, are the dominant brands on the Croatian beer market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA