Pregled bibliografske jedinice broj: 1283179
Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs
Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 74 (2023), 4; 537-556 doi:10.32910/ep.74.4.3 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1283179 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Soft skills, communication skills and hard skills
influencing the motivation and satisfaction of
women entrepreneurs
Autori
Čuić Tanković, Ana ; Bilić, Ivana ; Nekić, Ana
Izvornik
Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb (0424-7558) 74
(2023), 4;
537-556
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
women entrepreneurs ; communication skills ; soft skills ; hard skills ; push motivators, pull motivators
Sažetak
Purpose: Despite the increase in women entrepreneurs pursuing careers in the service industry, entrepreneurship is inherently challenging and women still face various difficulties. This article examines the characteristics of women entrepreneurs related to the soft skills, communication skills, and hard skills that influence their pull and push motivators and, ultimately, satisfaction, and sheds light on women entrepreneurship in Croatia. Methodology: A quantitative study was conducted on a sample of women entrepreneurs. A structured questionnaire collected primary data to obtain the profile of a women entrepreneur in Croatia. The questionnaire was developed from the literature review and adapted for this research, including the six key areas derived from the hypotheses developed in the research model. The research methodology consists of quantitative analysis using PLS-SEM. Findings and implications: Findings indicate that soft skills, communication skills, and hard skills affect both push and pull motivators. However, only pull motivators positively influence the satisfaction of women entrepreneurs in the service sector. Originality: The paper’s theoretical contribution is the critical synthesis of the relevant academic literature on women entrepreneurs, in particular its examination of key success factors underlined by communication skills, soft skills and hard skills. The empirical contribution of the paper is based on its examination of the relationships between the skills of women entrepreneurs such as soft skills, communication skills and hard skills, which are statistically significant for pull and push motivators and hence satisfaction. It also provides a research basis for future business development support and for harnessing the potential of women entrepreneurial skills based on soft, communication and hard skills development.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
NadSve-Sveučilište u Rijeci-ZIP-UNIRI-116-4-19 - Komunikacijske vještine turističkih djelatnika: samoprocjena, meke vještine, samopoštovanje i poduzetničke namjere (Čuić Tanković, Ana, NadSve - Odluka o izboru i financiranju ZIP UNIRI znanstvenih projekata u akademskoj godini 2019/2020) ( CroRIS)
Ustanove:
Ekonomski fakultet, Split,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija