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Pregled bibliografske jedinice broj: 1283179

Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs


Čuić Tanković, Ana; Bilić, Ivana; Nekić, Ana
Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 74 (2023), 4; 537-556 doi:10.32910/ep.74.4.3 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 1283179 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs

Autori
Čuić Tanković, Ana ; Bilić, Ivana ; Nekić, Ana

Izvornik
Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb (0424-7558) 74 (2023), 4; 537-556

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
women entrepreneurs ; communication skills ; soft skills ; hard skills ; push motivators, pull motivators

Sažetak
Purpose: Despite the increase in women entrepreneurs pursuing careers in the service industry, entrepreneurship is inherently challenging and women still face various difficulties. This article examines the characteristics of women entrepreneurs related to the soft skills, communication skills, and hard skills that influence their pull and push motivators and, ultimately, satisfaction, and sheds light on women entrepreneurship in Croatia. Methodology: A quantitative study was conducted on a sample of women entrepreneurs. A structured questionnaire collected primary data to obtain the profile of a women entrepreneur in Croatia. The questionnaire was developed from the literature review and adapted for this research, including the six key areas derived from the hypotheses developed in the research model. The research methodology consists of quantitative analysis using PLS-SEM. Findings and implications: Findings indicate that soft skills, communication skills, and hard skills affect both push and pull motivators. However, only pull motivators positively influence the satisfaction of women entrepreneurs in the service sector. Originality: The paper’s theoretical contribution is the critical synthesis of the relevant academic literature on women entrepreneurs, in particular its examination of key success factors underlined by communication skills, soft skills and hard skills. The empirical contribution of the paper is based on its examination of the relationships between the skills of women entrepreneurs such as soft skills, communication skills and hard skills, which are statistically significant for pull and push motivators and hence satisfaction. It also provides a research basis for future business development support and for harnessing the potential of women entrepreneurial skills based on soft, communication and hard skills development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
NadSve-Sveučilište u Rijeci-ZIP-UNIRI-116-4-19 - Komunikacijske vještine turističkih djelatnika: samoprocjena, meke vještine, samopoštovanje i poduzetničke namjere (Čuić Tanković, Ana, NadSve - Odluka o izboru i financiranju ZIP UNIRI znanstvenih projekata u akademskoj godini 2019/2020) ( CroRIS)

Ustanove:
Ekonomski fakultet, Split,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Ivana Bilić (autor)

Avatar Url Ana Čuić Tanković (autor)

Citiraj ovu publikaciju:

Čuić Tanković, Ana; Bilić, Ivana; Nekić, Ana
Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 74 (2023), 4; 537-556 doi:10.32910/ep.74.4.3 (međunarodna recenzija, članak, znanstveni)
Čuić Tanković, A., Bilić, I. & Nekić, A. (2023) Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs. Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 74 (4), 537-556 doi:10.32910/ep.74.4.3.
@article{article, author = {\v{C}ui\'{c} Tankovi\'{c}, Ana and Bili\'{c}, Ivana and Neki\'{c}, Ana}, year = {2023}, pages = {537-556}, DOI = {10.32910/ep.74.4.3}, keywords = {women entrepreneurs, communication skills, soft skills, hard skills, push motivators, pull motivators}, journal = {Ekonomski pregled : mjese\v{c}nik Hrvatskog dru\v{s}tva ekonomista Zagreb}, doi = {10.32910/ep.74.4.3}, volume = {74}, number = {4}, issn = {0424-7558}, title = {Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs}, keyword = {women entrepreneurs, communication skills, soft skills, hard skills, push motivators, pull motivators} }
@article{article, author = {\v{C}ui\'{c} Tankovi\'{c}, Ana and Bili\'{c}, Ivana and Neki\'{c}, Ana}, year = {2023}, pages = {537-556}, DOI = {10.32910/ep.74.4.3}, keywords = {women entrepreneurs, communication skills, soft skills, hard skills, push motivators, pull motivators}, journal = {Ekonomski pregled : mjese\v{c}nik Hrvatskog dru\v{s}tva ekonomista Zagreb}, doi = {10.32910/ep.74.4.3}, volume = {74}, number = {4}, issn = {0424-7558}, title = {Soft skills, communication skills and hard skills influencing the motivation and satisfaction of women entrepreneurs}, keyword = {women entrepreneurs, communication skills, soft skills, hard skills, push motivators, pull motivators} }

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