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Pregled bibliografske jedinice broj: 1282481

Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms


Uzelac, Marija; Lučić, Andrea
Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms // Proceedings of the European Marketing Academy, 50th
Varšava, Poljska, 2021. str. 1-10 (ostalo, recenziran, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 1282481 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms

Autori
Uzelac, Marija ; Lučić, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the European Marketing Academy, 50th / - , 2021, 1-10

Skup
EMAC Regional 2021 Conference

Mjesto i datum
Varšava, Poljska, 22.09.2021. - 24.09.2021

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Recenziran

Ključne riječi
sustainable lifestyle, parental norms, young adults

Sažetak
The paper aims to investigate the influence of parental norms on the relationship between young adults’ sustainable consciousness and their sustainable behavior as part of the household. The empirical research was conducted by using questionnaire on sample of 356 young adults, between 18 and 28 years old, on the territory of the Republic of Croatia. It is discovered how parents do not determine young adults’ attitudes towards sustainability or their sustainability behavior. Young adults’ attitudes are primarily determined by knowledge which could, through sustainable attitudes, lead to sustainable behavior. National politics should understand and emphasize the importance of sustainability lifestyle among young adults and make investments and efforts in context of sustainability education and overall sustainability knowledge empowerment of young adults.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
UIP-2019-04-3580 - Osnaživanje financijske sposobnosti mladih potrošača kroz programe edukacija i bihevioralne intervencije (EfFICAcY) (Lučić, Andrea, HRZZ - 2019-04) ( CroRIS)

Profili:

Avatar Url Marija Uzelac (autor)

Avatar Url Andrea Lučić (autor)

Poveznice na cjeloviti tekst rada:

proceedings.emac-online.org

Citiraj ovu publikaciju:

Uzelac, Marija; Lučić, Andrea
Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms // Proceedings of the European Marketing Academy, 50th
Varšava, Poljska, 2021. str. 1-10 (ostalo, recenziran, cjeloviti rad (in extenso), znanstveni)
Uzelac, M. & Lučić, A. (2021) Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms. U: Proceedings of the European Marketing Academy, 50th.
@article{article, author = {Uzelac, Marija and Lu\v{c}i\'{c}, Andrea}, year = {2021}, pages = {1-10}, keywords = {sustainable lifestyle, parental norms, young adults}, title = {Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms}, keyword = {sustainable lifestyle, parental norms, young adults}, publisherplace = {Var\v{s}ava, Poljska} }
@article{article, author = {Uzelac, Marija and Lu\v{c}i\'{c}, Andrea}, year = {2021}, pages = {1-10}, keywords = {sustainable lifestyle, parental norms, young adults}, title = {Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms}, keyword = {sustainable lifestyle, parental norms, young adults}, publisherplace = {Var\v{s}ava, Poljska} }




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