Naslov
New technologies, old ideologies: Language representation in BBC Learning English

Autori
Starčević, Anđel

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Language Policy Forum 2023

Mjesto i datum
London, Ujedinjeno Kraljevstvo, 15.06.2023. - 16.06.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multimodal critical discourse analysis, BBC, language ideologies

Sažetak
Online learning platforms are becoming ever more popular, especially when their users perceive them as authoritative sources of ‘objective/neutral/legitimate’ information. Using a multimodal critical discourse analysis approach (Machin & Mayr 2012, Fairclough 2015), this study investigates BBC Learning English (4.83m subscribers on YouTube). The main research questions are (1) what (language) ideologies are promoted? and (2) what strategies are used? The results show that these new technologies, often regarded as progressive, are sometimes used to promote conservative and exclusive ideologies. Still, due to the BBC’s authority, it can be assumed that a large number of the platform’s users perceive such ideologies are scholarly, non- ideological facts, which can potentially increase the level of learners’ language anxiety. The ideologies include (1) ideology of the standard language, (2) monoglossia, (3) monostylia, (4) monosemonymy, (5) monosemography, (6) ideology of Latin, (7) ideology of decontextualized politeness, and (8) the fiction of homogeneity. Some of the strategies are (1) strategy of apparent descriptiveness, (2) multimodal delegitimation, and (3) stigmatization of unwanted elements through negative mental models. The results point to the conclusion that a more nuanced approach is needed if language learning is to be based on more realistic and less judgmental descriptions of language variation.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA