Pregled bibliografske jedinice broj: 1280380
Students’ Satisfaction with Education Service in Public Versus Private Higher Education Institutions in Transitional Economies
Students’ Satisfaction with Education Service in Public Versus Private Higher Education Institutions in Transitional Economies // Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector / Soares, Ana Maria ; Casais, Beatriz (ur.).
Cham, Switzerland: Springer Nature, 2023. str. 243-260 doi:10.1007/978-3-031-29020-6_12
CROSBI ID: 1280380 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Students’ Satisfaction with Education
Service in Public Versus Private Higher
Education Institutions in Transitional
Economies
Autori
Leko Šimić, Mirna ; Štimac, Helena ; Deželić, Sendi
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Urednik/ci
Soares, Ana Maria ; Casais, Beatriz
Izdavač
Springer Nature
Grad
Cham, Switzerland
Godina
2023
Raspon stranica
243-260
ISBN
978-3-031-29019-0
ISSN
2198-7246
Ključne riječi
Higher education ; Transitional economics ; Private versus public HEIs ; Students’ satisfaction
Sažetak
The transitional process to market economy in Central and Eastern European (CEE) countries has caused several challenges in the higher education sector. Besides traditional public sector higher education institutions (HEIs), the dynamic growth of private ones can be observed in the last two decades, particularly in the area of business education. As competition increases, the more important it becomes to adopt a market-oriented approach, which is built around customer satisfaction. This study aims to contribute to broadening theoretical and managerial knowledge and identify the specific challenges that public and private HEIs are facing in transitional economies, as well as to identify key factors for HEIs development strategies and policies to attract and retain students as satisfied customers. The research included a sample of 1981 students from Croatia and Slovenia. Descriptive statistics, factor analysis, correlation analysis, ANOVA, and regression analysis were used to identify the important differences in students’ satisfaction with the education service they receive in public versus private HEIs. The research results indicate a significantly higher level of satisfaction of students of private HEIs. This is true for all the aspe
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek,
Veleučilište s pravom javnosti Baltazar Zaprešić