Pregled bibliografske jedinice broj: 1280308
The role of community management in the branding of the tourist destination Rijeka as the European Capital of Culture 2020
The role of community management in the branding of the tourist destination Rijeka as the European Capital of Culture 2020 // PRESERVING, EVALUATING AND DEVELOPING THE MEDITERRANEAN / Jurčević, K. ; Kaliterna, Lipovčan, Lj. ; Medić, R. ; Ramljak O. (ur.).
Zagreb: Institute of Social Sciences Ivo Pilar VERN' University Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. str. 317-326 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1280308 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role of community management in the branding
of the tourist destination Rijeka as the European
Capital of Culture 2020
Autori
Dabo, Krešimir ; Gavrilović, Ivor ; Gluvačević, Dejan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
PRESERVING, EVALUATING AND DEVELOPING THE MEDITERRANEAN
/ Jurčević, K. ; Kaliterna, Lipovčan, Lj. ; Medić, R. ; Ramljak O. - Zagreb : Institute of Social Sciences Ivo Pilar VERN' University Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, 317-326
ISBN
978-953-8404-20-7
Skup
4th International Multidisciplinary Scientific Mediterranean Island Conference MIC – Vis 2022
Mjesto i datum
Vis, Hrvatska, 14.09.2022. - 17.10.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist destination branding, Rijeka 2020, social networks in branding, tourist destination
Sažetak
The success of a tourist destination is difficult to achieve without the frequent and highquality use of social networks and online presence. This paper investigates the influence and role of social networks in the branding of a tourist destination. The tourist destination that serves as an example in this paper is Rijeka, which has become the European Capital of Culture for 2020. For the purpose of the work, a semi-structured in-depth interview was conducted with employees of the Tourist Board of the City of Rijeka and the company Rijeka 2020 d.o.o., established for the implementation of the EPK 2020 project incorporating artistic events, especially in Rijeka in 2020. The research showed that the strategic design of social network management is extremely important for branding and strengthening the visibility of the destination. It must be part of integrated marketing communication as it can strengthen awareness of a certain tourist destinations and directly impact its attendance. 11 The paper was created as part of the research for the final thesis of the student Ivor Gavrilović at the Media and Public Relations study, Vern’ University in Zagreb
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Veleučilište Edward Bernays,
Sveučilište VERN, Zagreb
