Pregled bibliografske jedinice broj: 1279263
Software application for market management forecasting: a Markov chain approach
Software application for market management forecasting: a Markov chain approach // International journal for quality research, 17 (2023), 2; 515-528 doi:10.24874/IJQR17.02-14 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1279263 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Software application for market management
forecasting: a Markov chain approach
Autori
Žajdela Hrustek, Nikolina ; Keček, Damira ; Petek, Antonio
Izvornik
International journal for quality research (1800-6450) 17
(2023), 2;
515-528
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Markov chain ; software application ; market management forecasting
Sažetak
Markov chain is a widely used method for future trends forecasting. The aim of this paper is to present the development and functionality of a software application for solving the problem of sales and number of customers forecasting by using the Markov chain method. On a concrete company whose main activity is the distribution and sale of expensive cosmetic products, solutions to the forecasting problem and the functionality of the developed software application are presented. Based on the information on sales of certain products or the number of customers in the observed market, it is possible to devise adequate business strategies to increase its profitability and competitiveness in the market, which greatly facilitates the use of such software application.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
--UNIN-DRUŠ-23-1-1 - Primjena metodologije matematičkog programiranja AOMP (analiza omeđivanje podataka) u evaluaciji i mjerenju učinkovitosti ekonomskih sektora u RH (Keček, Damira) ( CroRIS)
Ustanove:
Fakultet organizacije i informatike, Varaždin,
Sveučilište Sjever, Koprivnica
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
