Naslov
Strategic approach to rural tourism development: Example of country tourist boards

Autori
Gluvačević, Dejan ; Jugo, Damir ; Milas, Zdeslav

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Ruralni turizam: kvaliteta, održivost, uključivost Rural Tourism: Quality, sustainabilitry, inclusiveness

Urednik/ci
Tubić, Dejan ; Bakan, Rikard ; Pleša Puljić, Nikolina

Izdavač
Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj ''Klub članova selo''

Grad
Virovitica i Zagreb

Godina
2022

Raspon stranica
559-569

ISBN
978-953-8028-17-5

Ključne riječi
rural tourism ; strategic planning ; strategy ; tourist boards ; trends

Sažetak
The crisis caused by the coronavirus very quickly showed strong consequences, not only in society but also in many other areas such as tourism. This was further proof that mass tourism is unsustainable, both in the context of tourist safety and the satisfaction with provided services in tourism. On the other hand, specific forms of tourism have become increasingly pronounced, which, according to their characteristics, respond faster and easier to this new situation. According to the World Tourism Organization (UNWTO), trends in tourism developments continue to point to an increase in domestic travel and increased interest in tourism products that can be linked to nature, outdoor activities, and rural tourism. Consequently, more and more strategic thinking is being invested in developing a destination through specific forms of tourism such as rural tourism, and as a key communication trend in the past period, there is a paradigm shift in communication with domestic tourists. The purpose of this paper is to explore the strategic approach to the development of tourism through rural tourism. In order to obtain answers to the questions asked, an analysis of the content of tourism development strategies and the official websites of 20 counties in Croatia will be conducted.

Izvorni jezik
Engleski

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