Pregled bibliografske jedinice broj: 1260958
Influence of vegan product factors on purchase
Influence of vegan product factors on purchase // PROCEEDINGS 10th International Congress of Food Technologists, Biotechnologists and Nutritionists / Komes, Draženka ; Vidaček Filipec, Sanja ; Voučko, Bojana (ur.).
Zagreb: Hrvatsko društvo prehrambenih tehnologa, biotehnologa i nutricionista, 2023. str. 26-33 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Influence of vegan product factors on purchase
Autori
Lukša, Helena ; Vuković, Dijana ; Hunjet, Anica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
PROCEEDINGS 10th International Congress of Food Technologists, Biotechnologists and Nutritionists
/ Komes, Draženka ; Vidaček Filipec, Sanja ; Voučko, Bojana - Zagreb : Hrvatsko društvo prehrambenih tehnologa, biotehnologa i nutricionista, 2023, 26-33
Skup
10th International Congress of Food Technologists, Biotechnologists and Nutritionists
Mjesto i datum
Zagreb, Hrvatska, 30.11.2022. - 02.12.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
lifestyle ; vegan diet ; choice motives ; product factors ; purchase
Sažetak
Proper nutrition is one of the key prerequisites for health. In order to be able to plan the diet in such a way as to provide the body with all the necessary nutrients, it is important to understand the guidelines of proper nutrition and the function, sources and quantity of the necessary nutrients. As human, we are determined by internal and external factors. External factors are our living environment, the society we belong to, culture, family and other social groups with whom we share the same interests. While internal factors are precisely the motives that move us to action, a complicated set of emotions and personality traits. All of the above defines a lifestyle. Humans by definition are not scales, animals have always been an integral part of the human diet. However, it is precisely under the influence of internal and external factors that people consciously decide on the lifestyle they will follow. Ethical motives, such as concern for the welfare of animals, are the strongest motivators for switching to veganism. The production of vegan products is one of the biggest and fastest growing trends in the food industry in recent years. Considering the lifestyle, the impact of veganism on health, the environment and current trends in the food industry, this work tries to determine which product factors and internal factors such as lifestyle and motivation are important, in terms of their influence on choosing a vegan product. In order to confirm the above, research will be conducted on a deliberate sample of 205 subjects who continuously use vegan products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-22-1-8 - Utjecaj digitalnih tehnologija na promjenu značajki korporativnih komunikacija (Vuković, Dijana, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica