Naslov
Quality of Presentation as a Key Competence in Modern Business

Autori
Globočnik Žunac, Ana ; Grabar, Ivana ; Bicek, Sandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings) / Dukic, Gordana ; Clifford, John ; Atkinson, David - , 2019, 34-40

Skup
42nd International Scientific Conference on Economic and Social Development

Mjesto i datum
London, Ujedinjeno Kraljevstvo, 12.06.2019. - 13.06.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
accompanying presentation, communication competences, competences for modern business, PowerPoint, successful presentation

Sažetak
Knowledge and skills related to communication are of utmost importance for the effectiveness of presenting business ideas and as such present some of the key competences required for modem business management. This was used as a starting point for a research that compares and analyzes the influence of presentation slides that support a business speech or presentation of business ideas on the memory and perception of the audience in accordance with theoretical assumptions. The research presented in this paper is driven by the fact that properly designed slides increase the success of the presentation performance, while too much unstructured text reduces the interest in the presentation and makes memorizing the presented ideas or facts more difficult. The respondents were divided into two groups, each faced with one type of the same presentation. Both presentations contained the same number of slides and their content was equal but processed in a different way – the first presentation was designed in accordance with the theoretical assumptions of what makes a good presentation, and the second one contained all the elements considered to be unacceptable and inadvisable in theory. The differences were clearly visible in color, the amount of text, font, animation, and accompanying slideshows. The results reveal that most respondents prefer visual presentations that accompany business situations and use them on a daily basis. Moreover, a properly designed and formatted presentation has a better impact on the respondents’ memory and keeps their attention longer. Each segment of a badly designed presentation shows significantly worse results at the memory test.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA